Illume Jacket

Dare 2b sets trends, innovates new technologies in order to create exciting outdoor performance apparel.

We’re on a mission to create and produce the best performing the best looking and best value sportswear on the planet. Enabling people to live fitter, more fun, more adrenaline packed lives through sport

We’re sold across over 65 countries and have developed collections for multiple sporting disciplines including road cycling and running wear. Over the years we’ve made a big impact within the industry and have joined forces with mountain resort partners such as Tignes, and Sierra Nevada to provide kit for pro’s working on the slopes. Other collaborations also include working with our partner charities such as Snow Camp and our work with world famous cycling events and athletes