Cebe Jerry

At the end of the 19th century, in the heart of the Jura mountains in 1890, Cebe was born. Established by Jean-Louis Crestin-Billet in Morez, the cradle of French glasses making, the brand with its 'hardened' temperament was a pioneer in the manufacture of sports glasses.

From the very beginning the brand was worn by many climbers on expedition, and in partnership with them Cebe created products specifically adapted to the most extreme weather conditions! Some of the most famous names have forever left their imprint on the history of the brand, Walter Cecchinel, for example, who was behind the legendary range of glacier glasses of the same name, or Carl Benz, the founder of Mercedes Benz, who ordered made to measure driving glasses from Cebe, for both himself and his dog, at a time when the windscreen had not yet been invented!

In the late 1940s, when skiing holidays become increasingly popular, the firm naturally extended its activities to the production of helmets, masks and glasses for winter sports as well as for water sports. It was between 1970 and 1980 that Cebe achieved world recognition by developing on the market for sunglasses and winter sports glasses. The five-times world downhill skiing champion Ingemar Stenmark, supported enthusiastically and passionately by Cebe from the very beginning, won many medals for the brand. Things snowballed from then on with sports and commercial successes coming fast and furious.

In May 2009 the small company from the Jura accelerated its efforts and became part of the American group Bushnell Outdoor Products. As specialists in optical products, the group provided it with R&D support commensurate with its ambitions and a window onto international development. Comfort, flexibility, ergonomics, frame and lens quality, all these qualities are synonymous with Cebe excellence worldwide. Sold in over 30 countries the name has become a true benchmark in sport and outdoor activities, amongst professionals and amateurs alike. With its human values, the brand has always been very close to athletes ever since it was established and actively supports more closely than ever before not only hardened champions but also promising young talent in their own specific field: Leslie Djhone (athletics), Anoine Deneriaz (downhill skiing), Julien Absalon (mountain biking), Marie-Laure Brunet (biathlon), Jeremy Prevost (free ride), Vincent Jay (biathlon), Marcel Zamora (triathlon)

Today Cebe works both technically and stylishly alongside all sportsmen and women looking for pure adrenalin experiences. For all those who love ancestral know-how and the authenticity of the great outdoors, the brand is also essential to all those who love strong sensations. The fact that the brand is so successful is also due to its mindset: it resolutely sets its face to the future; Cebe is constantly looking for new horizons to conquer!